Why Bother with SEO

• Is this a loaded question? You bet.
  
  It's commonly agreed that "Content" is king and "Linking" is queen in regards to what you need to do in order to get your site ranked. If that's the case why even bother to get your site properly optimized?
  
  Here's why:
  
  
• an optimized site will be easier to navigate
  
• proper naming structures wil make categorization of your site easier
  
• server configuration is important to SEO
  
• by appying standards to the coding of your site, they can be implemented to other sites as well
  
  
  That's just a tiny sampling of the benefits of proper seo. Keep that in mind when you decide to re-design your site.
  
  
  To your online success!