SEO Tips to Avoid Critical Mistakes

This article outlines three tips to help the budding web site marketing guru avoid some of the horrific and damaging SEO mistakes made by so many web designers। If care is taken to develop a good SEO plan at the outset, much pain is saved later.

A bad SEO plan can result in expensive redesigning and at the worst end, scrapping the site altogether। There are great methods for optimizing web sites for search engines and there are also really bad ones.

Before delving into the subject, there is a tool called Web CEO which is a free download. It is absolutely great at helping the designer optimize any site for SEO purposes. It can be seen at http/www.webceo.com

Tip 1: Write Effective कोन्तेंत

There is nothing worse for a web site than badly written or poorly researched content. Content must be useful for the web site's target audience or they will simply go elsewhere, never to return. It must be relevant to the subject matter covered by the site. That does not mean just advertising products and services. The site should contain articles related to the site theme.
Content needs to be keyword-targeted, with keywords used by web surfers to find the information on the site using search engines. The search engine optimized content makes the difference between those who find the site and those who go elsewhere. Of course, there are other marketing methods for bringing traffic to a site, but by optimizing the keywords, targeted traffic from search engines is much more likely.
Web sites that employ well-written keyword targeted content will also be crawled effectively by the search engines। For example, a site selling mobile phones could host articles on the latest mobile technologies and brand reviews. It is no longer necessary to submit site addresses to Yahoo or Google. Given time, not too long either, the search engines will find the site quite easily by crawling using search algorithms.

Maintain the balance between graphics and content। Ensure that there is not an overload of graphical imagery splattered across the pages even if it is an artistically driven site like a gallery. The content and its ability to grab the interest of the visitor must be paramount. The quality of the content is what is required for optimized results on the web. This does not entail refusing to use graphics altogether. It simply means that a balance between content and graphics should be applied to avoid badly cluttered pages. Ensure that the images have attributes with relevant text inserted. For example, if it is a site showing pictures of computers for a vendor, the tag text could be "Brand new PCs at low prices." This in turn will further aid search engine page rankings.

Five SEO Tips To Improve Your Search Engine

Dear David: I just created a website on baby toy safety। What should I do to make sure gazillions of people find me through the search engines?"I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you।


I assume you have already decided to submit your site to the major search engines and directories। I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today)। I also assume you will have picked key search terms for all the pages on your website।Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it।

1. A picture might be worth a thousand words, but search engines don't read pictures। Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you। That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.
   
   
2. Have several pages of articles related to your website's topic। Use a different keyword search term for each article। For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".
   
   
3. What's the URL of your website? Your name won't help you there। Your key search term will। In this instance, I might pick www।baby-toy-safety।com, for example (if that is one of your top keyword phrases)। Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.
   
   
4. What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us"। Don't expect the search engine robots to get all excited about that term। And don't expect anybody to search for that term, either। Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today"। By the way, this is the single most important place to include your keyword
   
5. That about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert"। Or links about baby toys?" Need I say more? If your website is about life insurance, you have little hope of hitting the front pages of any search engine। "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.In fact, there are dozens, if not hundreds of things you can do to win the search engine race.

These top five search engine optimization tips are a great start, whatever yourwebsite is about।