First, think about the theme of the site and write down the most popular words that come to mind। Ensure they are words that are likely to be used in finding the site's content. Remember what was mentioned previously about targeted and generalized keywords. Make a list of both types; go over the site content, read it carefully.
Using whatever web design software is necessary, bold the words found or underline them and work out the keyword density for each for the top four or five keywords। This assumes that the content has been written and SEO optimization is now required. If the content is yet to be written, just be conscious from the start of the placement of the keywords chosen.
When compiling the list of keywords, bear in mind what will be sought on search engines by the target audience। The focus of the site should revolve around the keywords, not the other way round. Knowing the target audience will enable some instant keyword choices. Try some searches on Yahoo using the keywords and also other key phrases. See what is found and make notes of the top keywords leading to similar sites.
Don't worry about absolute accuracy at this point. Reviews of some great SEO tools will follow to help the process of developing an effective SEO plan. The initial main factors to consider are:
Popular keywords related to the site theme.
Keywords should reflect the focus of the site's target audience।
Do the research first, and then move onto developing that killer SEO plan।
Thursday, September 27, 2007
Effective Keyword Choice Strategy and Useful Tools
There are several ways to describe the enigma that is keyword marketing। The use of carefully selected words to optimize a site’s content for search engines presents one explanation. Keywords will be relevant words and parts of phrases that relate to the site content. This article will give you plenty of tips for choosing those all-important keywords.
So what kinds of keywords should you use? Well, to coin a few simple examples, if you have a site that focuses on mobile phones, some keywords might be "mobile, mobile phone, phone tariffs, cellular," etc। If it is a movie information site, keywords could be "movie, movies, film, films, horror, sci-fi, action, cinema"......and so forth.
One correctly targeted keyword will produce a better overall search engine ranking than keywords just generally placed। That does mean that both targeted and general keyword types will help the site maintain a high ranking. With the mobile phone and movie site examples above, the search engines will know the site theme while "crawling" the site pages. This is where the keyword power needs to be utilized. If the user wants to find mobile phone sites that host budget phones, he or she may type the keywords mentioned above.
The presence of that keyword placed strategically across the site is a factor in determining whether or not the site is ranked high in a search on sites like Yahoo। Many users will type broader search criteria into the search engines if they are uncertain of exactly what they seek। They may be wondering what the best mobile deals are at present, but do not know which model, service provider, etc. they should favor. So the keywords above in the first paragraph would fall into this generalized category and can produce very general but also occasionally foggy results. This positioning and choice of keywords is crucial for a site towards SEO optimization.
So, what are the most useful keywords for a site?
Establish what keywords are most used in the context of the site content and theme। The SEO campaign begins at this point and does not need to be an arduous process। There is no set number of keywords that can be put forward here for driving traffic। If keyword density is to be utilized, a ball park figure can be derived by dividing the number of instances of the keyword by the total number of words in the content। Then multiply by a hundred to see the keyword density percentage। Safe figures fall between 10 - 15% and up to 25% but this is just a guideline and not a rigid rule. The point is that your keywords depend on your target audience's needs, and what keywords they will use to locate sites that will provide the information sought through a search on Yahoo or Google.
So what kinds of keywords should you use? Well, to coin a few simple examples, if you have a site that focuses on mobile phones, some keywords might be "mobile, mobile phone, phone tariffs, cellular," etc। If it is a movie information site, keywords could be "movie, movies, film, films, horror, sci-fi, action, cinema"......and so forth.
One correctly targeted keyword will produce a better overall search engine ranking than keywords just generally placed। That does mean that both targeted and general keyword types will help the site maintain a high ranking. With the mobile phone and movie site examples above, the search engines will know the site theme while "crawling" the site pages. This is where the keyword power needs to be utilized. If the user wants to find mobile phone sites that host budget phones, he or she may type the keywords mentioned above.
The presence of that keyword placed strategically across the site is a factor in determining whether or not the site is ranked high in a search on sites like Yahoo। Many users will type broader search criteria into the search engines if they are uncertain of exactly what they seek। They may be wondering what the best mobile deals are at present, but do not know which model, service provider, etc. they should favor. So the keywords above in the first paragraph would fall into this generalized category and can produce very general but also occasionally foggy results. This positioning and choice of keywords is crucial for a site towards SEO optimization.
So, what are the most useful keywords for a site?
Establish what keywords are most used in the context of the site content and theme। The SEO campaign begins at this point and does not need to be an arduous process। There is no set number of keywords that can be put forward here for driving traffic। If keyword density is to be utilized, a ball park figure can be derived by dividing the number of instances of the keyword by the total number of words in the content। Then multiply by a hundred to see the keyword density percentage। Safe figures fall between 10 - 15% and up to 25% but this is just a guideline and not a rigid rule. The point is that your keywords depend on your target audience's needs, and what keywords they will use to locate sites that will provide the information sought through a search on Yahoo or Google.
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