1) Give me a description of your general SEO experience.
2) Do you currently do SEO on your own sites and give me some
examples. Do you operate any blogs? Do you currently do any freelance
work and do you plan on continuing it?
3) Where do you think the SEO industry is headed?
4) What industry sites, blogs, and forums do you regularly read?
5) Have you attended any search related conferences?
6) What SEO tools do you regularly use?
7) What SEO areas are you weak and strong in, and give examples of
both.
8) What areas do you think are currently the most important in
organically ranking a site?
9) Do you have experience in copywriting and can you provide some
writing samples?
10) What kind of strategies do you normally implement for backlinks?
What do you think about link buying, link bait, and other specific
backlink strategies?
11) What are your thoughts on the direction of Web 2.0 technologies
with regards to SEO?
12) Are you familiar with any blackhat SEO techniques, search
arbitrage, and affiliate marketing?
13) Are you familiar with enterprise web analytics and what packages
are your familiar with?
14) Are you familiar with A/B testing and multivariate testing?
15) Do you have experience in email marketing, banner advertising,
other types of media buys and other forms of online advertising?
16) Are you experienced in managing PPC campaigns? To what extent and
on what platforms?
17) Do you have experience in bid management tools, API tools, and
click fraud issues?
18) Do you have experience in extensive competitive analysis and what
techniques do you use?
19) What technologies are you familiar with? (We primarily use HTML,
CSS, ASP, .net, PHP, SQL, and JavaScript)
20) Why are you moving from your current position and/or leaving any
current projects?
21) Do you know who Matt Cutts is?
22) What is the Ultimate Answer to Life, the Universe, and Everything?
Thanks to Rand at SEOmoz.org for this post on SEO hiring. It helped
quite a bit in assembling this list. Any additional questions anyone
can think of?
23) What’s the difference bewtween PageRank and ToolBar PageRank?
24) What is Latent Semantic Analysis (LSI - Indexing)?
25) What is Phrase Based Indexing and Retrieval and what roles does it
play?
26) In Google Lore - what are ‘Hilltop’ Florida’ and ‘Big Daddy’?
27) What is page segmentation? (ever heard of VIPS?)
Regards,
M.Ravi Shanker
www.everythingundertheglobe.com
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