what is RSS feed?

RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based or desktop-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering the feed's URI (often referred to non-technically as a URL) into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.

RSS formats are specified using XML, a generic specification for the creation of data formats. Although RSS formats have evolved since March 1999,[4] the RSS icon ("") first gained widespread use between 2005 and 2006.[5]

What is "Keyword Stemming"?

Keyword stemming is the fine art of extending a keyword by using plurals, suffixes or prefixes. It can also include the addition of words either side to extend the keywords scope. A major factor in search engine optimization is the hunt for relevant keywords that are under optimized by competitors, yet frequently used by searchers.

Keyword stemming for search engine optimization is a great traffic draw for your website. A wider variety of keywords through keyword stemming also avoids keyword stuffing and repetitions that might blacklist a website from a search engine when it is actually not attempting to fool the search engine.

This is Some few SEO interview Questions? by Ravi Shanker

1) Give me a description of your general SEO experience.

2) Do you currently do SEO on your own sites and give me some
examples. Do you operate any blogs? Do you currently do any freelance
work and do you plan on continuing it?

3) Where do you think the SEO industry is headed?

4) What industry sites, blogs, and forums do you regularly read?


5) Have you attended any search related conferences?

6) What SEO tools do you regularly use?

7) What SEO areas are you weak and strong in, and give examples of
both.

8) What areas do you think are currently the most important in
organically ranking a site?

9) Do you have experience in copywriting and can you provide some
writing samples?

10) What kind of strategies do you normally implement for backlinks?
What do you think about link buying, link bait, and other specific
backlink strategies?

11) What are your thoughts on the direction of Web 2.0 technologies
with regards to SEO?

12) Are you familiar with any blackhat SEO techniques, search
arbitrage, and affiliate marketing?

13) Are you familiar with enterprise web analytics and what packages
are your familiar with?

14) Are you familiar with A/B testing and multivariate testing?
15) Do you have experience in email marketing, banner advertising,
other types of media buys and other forms of online advertising?

16) Are you experienced in managing PPC campaigns? To what extent and
on what platforms?

17) Do you have experience in bid management tools, API tools, and
click fraud issues?

18) Do you have experience in extensive competitive analysis and what
techniques do you use?

19) What technologies are you familiar with? (We primarily use HTML,
CSS, ASP, .net, PHP, SQL, and JavaScript)
20) Why are you moving from your current position and/or leaving any
current projects?

21) Do you know who Matt Cutts is?

22) What is the Ultimate Answer to Life, the Universe, and Everything?
Thanks to Rand at SEOmoz.org for this post on SEO hiring. It helped
quite a bit in assembling this list. Any additional questions anyone
can think of?

23) What’s the difference bewtween PageRank and ToolBar PageRank?

24) What is Latent Semantic Analysis (LSI - Indexing)?

25) What is Phrase Based Indexing and Retrieval and what roles does it
play?

26) In Google Lore - what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

27) What is page segmentation? (ever heard of VIPS?)

Regards,

M.Ravi Shanker
www.everythingundertheglobe.com
- Show quoted text -

USE TITLE TAG

1. The Title of your page is the single most important place to have your keywords।
2. Your Title Tags should contain 6-7 words (i।e। 50-70 characters)। This includes spaces, hyphens, commas, etc.
3. Do not repeat keyword in your Title Tag is a bad idea।
4. Insert keywords within the Title Tag, so that search engine robots will know what your page is about।
5. Use concise phrases। | Make every word count। | Use the 'vertical bar' character to separate phrases.
   
   
   
6. The goal is to make Titles that make people click and make use of your primary keywords for each page।
7. Optimize each page with its own unique Title Tag।
8. Title Tag must be free of spelling and grammar errors।
9. Use most important keywords in your Title Tag।
10. Make the Title Tag look like a natural sentence।

How to do Link Exchange

A link exchange (also known as a banner exchange) is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.

The banners are downloaded from the exchange. A monitor on the exchange determines, from referral information supplied by web browsers, how many times a member web site has displayed the banner advertisements of other members, and credits that member with a number of displays of its banner on some other member's web site. Link exchanges usually operate on a 2:1 ratio, such that for every two times a member shows a second member's banner advertisement, that second member displays the first member's banner advertisement. This page impressions:credits ratio is the exchange rate.[4][3][1]

One of the earliest link exchanges was LinkExchange, a company that is now owned by Microsoft.[1]

Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking. On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on.[2]

Feig[5] notes several aspects of link exchange companies that prospective members take into account:


* Banners that are animated images result in member web sites taking a long time to load. Some companies impose restrictions on animation lengths.

* The size, in bytes, of a banner is important, affecting both how long it takes to load and how long it takes to render the web site displaying the banner.

* Control over the subjects of advertisements is important. Some companies offer guarantees that advertisements will be restricted to certain subjects, will not include advertisements for pornography, and so forth.

* Companies that provide mechanisms to design banners for webmasters often use automated facilities, where the generated banner design is not reviewed by a human being.

Five SEO Tips To Improve Your Search Engine Ranking

"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.

Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.

1. A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

2. Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".

3. What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

4. What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the way, this is the single most important place to include your keyword phrases.

5. What about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert". Or links about baby toys?" Need I say more?

If your website is about life insurance, you have little hope of hitting the front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

In fact, there are dozens, if not hundreds of things you can do to win the search engine race। These top five search engine optimization tips are a great start, whatever your website is about.



By David लेओंहर्द्त
Source: Free SEO Articles & Tips http://seo-articles.philsite.net

How to Profit From Your Free Reprint Articles

By Kalena Jordan
I came across a very clever tactic by an article author the other day। I was reading one of his free reprint articles and when I finished it, I realized just how smart he really was। Not simply for the content of the article, which contained very timely and useful information, but for the way he managed to hook the reader in and possibly profit from them।

Let me explain:
Like me and other article writers, this author circulates his articles to hundreds of article distribution lists on a regular basis। His articles contain a link back to his web site, which is an ideal way to boost his site's link popularity on the search engines. Like other authors, he writes about hot topics and current events in his particular industry. Like most article authors, he writes in a casual, relaxed style that engages the reader quickly and earns their trust. BUT, (here comes the clever part), unlike most article marketers, this author always divides his articles into two or more parts.

The first part of the article is circulated as a stand-alone free reprint article via traditional distribution methods। But at the end of the article and in his Author Resource Box, he adds a link to invite the reader to view "a continuation of the article" on his web site. The link is described as either part two of the first article, or a related article with more detailed information or a specific tutorial on how to implement what was discussed in part one.

Why does he do this? Because most people reading the first article will naturally click on the link leading to the next. Once they are at his web site, he has much more control over how the rest of the article/tutorial is presented. If the article is a tutorial about an aspect of web design or search engine marketing, it generally includes software recommendations that integrate his affiliate links. He also manages to weave in Google AdSense ads at convenient points between the article paragraphs. And of course, by the time readers arrive at his site, he has engaged the reader and gained enough of their trust for them to take his recommendations and click on his affiliate and AdSense links so he earns commission from them. Very clever, don't you think?

You too can use this tactic to profit from your own free reprint articles, by doing the following:

1) Write articles that solve a problem for the reader, like a "how to" article or a basic tutorial।

2) Write about hot or new topics in your industry that people are likely to be searching for।

3) Write the article in two or more segments and save the key instructions for part two।

4) Design a landing page for the later part/s of your article that naturally weaves in your affiliate links and/or AdSense ads।

5) Create a text link "hook" to the continuation of your article, (your landing page), from the bottom of part one।

6) Make sure the first part of your article is well-written and contains useful information as a stand-alone article। The key is to provide a relevant, interesting article with a link to another relevant, interesting article. No-one wants to read a poorly-disguised ad for your affiliate products.

7) Submit part one of your article to free distribution lists।

8) Observe the increased link popularity your site attains and the resulting increase in search engine traffic।

9) Enjoy the benefits and potential profits from your article marketing efforts!

Copyright © 2005 by Kalena Jordan। All rights reserved under U.S. and international law.